Thursday, 7 August 2025

D365 Pre-sales shift from “show and tell” to “solve and deliver.”

In today’s evolving digital economy, pre-sales isn’t just a phase—it's a competitive differentiator.

Traditionally, D365 pre-sales focused on:

  • Demonstrating modules and features
  • Building proof-of-concepts quickly
  • Responding to RFPs with templated responses

While these still have a place, they’re no longer enough.

Modern D365 pre-sales focus needs to change from “show and tell” to “solve and deliver.”

Key transformation areas include:

      ·       Customer-Centric Storytelling
Pre-sales is now about connecting business pain points to tangible outcomes. It’s not just about showing what D365 can do, but how it aligns with the customer’s vision, and challenges.

 ·       Integrated Discovery Workshops

      Instead of one-off demos, lead discovery-led engagements that involve business users, IT, and executives. This helps in shaping a solution that is fit-for-purpose.

·       Industry Accelerators & IP

      Leverage Microsoft’s industry accelerators, partner IP, and reusable templates to speed up time-to-value and speak the language of the customer (e.g., Grants Management for public sector).

·       Co-selling with Microsoft

      Build tighter alignment with Microsoft’s co-sell program to drive joint go-to-market strategies, especially in competitive, high-value pursuits.

      ·       Copilot & AI Integration

With the rise of Copilot in D365, showing how AI can enhance productivity, automate workflows, and enable faster insights can turn a standard demo into a visionary conversation. 


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